Elavate is a British-made collagen brand built to solve a genuine problem: a market full of ineffective, unpleasant-tasting collagen, and a gap for mums navigating a new chapter of life, an audience that had been overlooked for years. Elavate came to us with barely a page to speak of and an audience that had never really been spoken to. Over the year-plus we've worked together, we've handled their content and event coverage, but the real driver of growth has been the paid advertising campaigns we've directed and produced end to end: full creative control over the visuals, both photography and video, behind partnerships with some of the UK's most recognisable celebrities and influencers. We treat every one of those partnerships as its own production rather than a single sponsored post. For each name we bring on board, our team shoots it all on cinematic-grade cameras and lighting to properly capture the celebrity's real experience with the brand. One collaboration alone produces an entire slate of finished videos, a level of output we've repeated again and again across some of the UK's best-known faces. The result is a page that's gone from barely active to one of the most engaged communities in the collagen space, built on a level of range and production value that's rare for a brand this size. That's the difference between borrowing a following and building one.