Muscas is a barbershop in Dublin, founded by brothers Antonio and Francesco Muscas, originally from Sardegna in Italy. Their approach brings Sardinian and Italian warmth to Dublin, built on a constant pursuit of the best technique from leading educators worldwide, adapted to every client's individual wants and needs. Muscas came to us before the shop even had a public identity, needing a way to introduce their approach to Dublin from day one. We built that identity from nothing: staff and commercial space photography that launched the brand, and ongoing content that shows off not just the breadth of cuts on offer but the thinking behind every one of them, reading a client's features, lifestyle and needs from consultation through to finished cut. The result has been a shop that's been fully booked with clients since the day our collaboration began, busy enough that Muscas has had to bring on additional staff just to keep up with the demand we've generated.